I got up this morning and for some reason I began thinking about the biggest difference between my success and my failures as a network marketer and immediately the question of lead quality came to my mind. When I was less than a success in network marketing I bought leads and spent hour's everyday following up with them. Now that I have a team that grows by about 10 people a day the one thing that I have never done is bought leads and yet still had success. Why the big difference with these two approaches? I could be wrong, but let's consider a few things . . . I am very big on the issue of control when it comes to running a business. When you buy leads you give up a great deal of control. When you buy leads you're put on auto ship a set price per month and then like clockwork once a month you are sent your monthly lot of leads to work. This is great because it sets a regular schedule in your business and gives you certain expectations. You know that you have X number of leads for the month and it's your job to follow up with them. This is not so great because when you're buying leads you are always left to questions exactly where they came from. You know they are leads and you know that they want to know something about a home business, but besides that you really don't know anything about where these leads came from. You don't know what type of form they filled out to designate themselves as leads, when exactly it was they filled out said form, or exactly how many people this same lead was distributed. Leads companies give you an idea about this process, but when it comes down to it you just have to trust them on it. This always left me a little weary because without this knowledge I couldn't properly gauge their expectations or mine. Further, if your leads company goes out of business you're left scrambling to find a new company with likely a whole different system for generating leads for you to get used to. Now without buying leads you are left with the task of generating leads yourself. Yes this is an additional workload as a rep, but there are many benefits to this method of growing your network marketing business this way that far supersede the former. Why? Well when you generate your OWN leads you know exactly where the lead came from, what type of form they filled out, where they came from, exactly how much these leads cost, and most importantly how many people this lead was distributed to (Just you). When you generate your own leads your leads are your leads and your leads alone and further if you have your own lead capture page you know exactly why they filled out the form. This is important because when you go to follow up with these leads you know exactly what expectations were set for them. They opted in to learn about your business opportunity and your business opportunity alone. This is a powerful leverage for you which you should never underestimate. With This knowledge you can set precise metrics for growth. You want more leads you just up your marketing and you know exactly how many leads you'll generate per the cost and time involved and exactly how many of them will convert into new team members for you. It's completely scalable and YOU control everything! If any one thing has been the biggest improvement from my failure to my success it's this. So . . . Take a few second to consider this. |
