Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didnt send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didnt have what it takes. Heres how to make the next one better: 1. Ditch the professional tone. Too many businesses think they need to sound professional and businesslike in their sales letters. They come across as reserved and dignified. And they get no response. People buy on emotion, and if you want them to buy your product or service (or even become a lead you can follow up on) you must tap into their feelings. And no, boredom doesnt count. 2. Paint a vivid picture. Let your prospect see herself enjoying the benefits of your product or service. Show her how her life will be transformed. Dont just tell her your widget saves her time. Help her see herself spending that time doing something she enjoys. 3. Remember its not about you. Its about your prospect, and whats in it for her. Dont tell her about your mission statement. Dont tell her about your company history. Tell her whats in it for her if she takes you up on your offer. 4. Ask for response. People wont call if you dont ask them to. Tell your prospect what it is you want her to do. Call for a free quote. Visit our web site. Come in today and stock up. Send in this coupon. You get the point. Following these steps will turn an anemic response into a robust, healthy one. And that will make your whole business feel better. |
