The sports betting affiliate program is a model of the online marketing generation. Whilst fairly unique even in terms of online advertising strategies, the affiliate program has proven to be a big success in the sports betting industry. Not only has a huge amount of interest and publicity been generated for the sports betting giants, but the affiliates have also been able to share in the industry's successes. Through non-prejudicial selection of sites that are allowed to sign up to the sports betting program, the sports betting sites have experienced phenomenal growth whilst allowing much of their profits to filter down to smaller Internet users.

It is the perfect way for Internet entrepreneurs everywhere to take advantage of the success of one of the largest growing sectors of online gaming. The sports betting industry generates millions if not billions of dollars each year. By utilising the new capabilities brought in by the Internet online bookmakers can provide an unparalleled service to their clients. Unlike in the real world, online sports betting never shuts it's doors, people from any country can bet in one place and there is a huge variety of sporting events from all over the world on which punters can place their bets on. With unrivalled service and a growing market the sports betting industry has been catapulted into one of the forerunners of the Internet revolution. But wherever there is one success story, there is usually a second one close behind, and in this case it is the affiliate marketing industry that has benefited.

The joy of affiliate marketing is that websites owned by huge businesses have as much right as a simple personal page created by an individual to join. Whilst larger sites can command more traffic and therefore increase their chances of drawing in extra custom to their advertisements, smaller sites have the power to earn money and dabble in the online affiliate industry. Sports betting is one of the better industries to align oneself with not only because of its ever expanding clientele base, but also for it's huge rewards. Unlike so many of the other affiliate programs that offer fairly mediocre, affiliates in sports betting can take a cut of the bookmaker's earnings. With each new customer an affiliate brings to the betting site, they will be rewarded with a percentage of that player's lifetime money generated. With percentages ranging anywhere between 15 and 35%, affiliates can shop around and get a package that suits them. Essentially an affiliate can earn a cut of what an online bookmaker makes, without any of the customer service, any of the initial costs and best of all absolutely no risk of losing money. It is therefore little wonder why so many people have and continue to join the online sports betting affiliate program.