Everyone is concerned about their Google rankings. An algorithm change or an update can leave many a webmaster in tears.
However, I often like to sneak in through the back door. So today Im going to reveal to you some of my Google secrets. After you look closely, you will find that there is much more to Google than meets the eye and I want you to take advantage of every resource. So, lets look behind the scenes into Googles lab.
Google Base
Google Base was launched in November of 2005. Google base describes itself as a place where you can add all types of information that well host and make searchable online. Now, if that isnt a webmasters dream, I dont know what is.
Your item could be almost anything: your products, research papers, articles, or press releases. You can describe all of your items so that you can zone in on your targeted visitor. In addition, your items may also get included in the main Google search index, Froogle, and Google Local.
Anyone with a Google account can use this service, so why not give it a try. Google base is the perfect way to get an additional audience for your content.
To find out more about Google Base, visit http://base.google.com/base/about.html
Google Local
Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. So, if you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising dollars.
Froogle
Froogle offers searchers a directory of products by category, a searchable index of online products, and the ability to narrow searches by price range. By putting your products into Froogle, you can get some very targeted, qualified traffic to your website.
So, how do you get into Froogle? Well, Google has already been actively searching the web for online product catalogs. For many online merchants, theres a good chance that Froogle already has some of your products listed.
However, one of the best ways to get into the Froogle directory is by providing them with a data feed that lists your products, descriptions, pricing, and URLs. This allows you to fully optimize your listings.
To get the most out of Froogle, youll want to make your product description clear and enticing. Create titles that not only have targeted keywords, but also encourage the visitor to click-through to your site.
Once they are at your site, it is important to upsell and cross-sell. Otherwise you will be throwing potential profits down the drain. Make the most out of every Froogle referral.
When someone does decide to make a purchase from you, be sure to capture their name and email address. This way you can develop a relationship with them and offer them related products in the future.
Now, onto a facet of Google that you certainly wont want to miss out on.
Google Blog Search
This is one of the best ways to get some additional listings in Google. If you have a website, why not start a blog. By starting a blog, you can be indexed on a number of blog searches, including Google Blog search. This area of marketing is largely untapped, so it is the perfect time to get your particular niche grounded in these specialty search engines.
To get your blog listed you simply need to ping an updating service such as weblogs.com. Its as simple as that. If you are using Wordpress, you can set it up to where your blog pings the major services every time you make a post.
You can have multiple listings in the Google Blog Search because they list specific posts as well as entire blogs.
Google Video
Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now it is in a growth stage and its one of the perfect times to get in and be one of the first ones in your particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. Of course, youll want to provide some great content too. To check out this new technology, go to http://video.google.com
Google News
Want to get your article and even your picture into Google News? Well, its really not that hard. The first step is to go to www.americanchronicle.com, Scroll down to the very bottom of the page and click on the link that says submit work. From there you can sign up to be a contributor.
If accepted as a contributor, you will then be able to submit articles along with a picture. Many of their articles are syndicated on Google News and will be available to the millions of searchers who go to Google News each and every day.
If you are looking to get your press release into Google News, all you have to do is submit your press release to prleap. As you can see, theres certainly no need to pay money to get into Google News.
Now that you know about the many faces of Google, you will be able to use many of these hidden tactics to your advantage. You see, there are so many people who just dont put in the extra effort required get exceptional results.
This puts you at a great advantage over atleast 70% of webmasters online today. |
