Writing for online publishing can be a tricky undertaking especially considering that what may be popular today may not be so in a month or two, thereby making what you wrote irrelevant.

To overcome the possibility of your words falling to the ground instead of being received by your customers' eyes you need to determine if the subject matter is a trend or a fad.

By trend I mean the following: the general market is making a permanent or long term move in a particular direction. An example of a trend would be the movement away from adjustable rate mortgages to fixed rate mortgages.

By fad I mean the following: the general market or an important segment of that market is making a temporary move in a particular direction. An example of a fad would be zero percent mortgages.

If you update your web site frequently, you can and probably should cover both trends and fads in order to capture a greater amount of market share. Going with "what's hot" effectually covers the fad market for your business, while going with whatever trends that the market is displaying keeps your business current with today's business practices.

The Solution: Simply monitor your site's content and periodically remove "fad" material in order to keep your site fresh and relevant.

Matthew Keegan

If you are looking for a successful and prolific article writer, than Matt Keegan is the man for you. As The Article Writer, Matt writes on a variety of topics including advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. At present, Matt is a top ten writer on this site and a frequent contributor.

Matt writes web site content, ezine distribution [article marketing/SEO], for newsletters, and for print material. His speciality is topical writing.

In addition, Matt is the owner of a successful web design and marketing company based in North Carolina, USA. Matt manages several sites including two high performing business aviation sites: the Corporate Flight Attendant Community and the Aviation Employment Board.