According to the American Pet Products Manufacturers Association (APPMA), there are 350 million pets in the US and 65 million households own them. Pet care is a $35 billion industry, and although there are no clear figures, pet supplies/accessories is a billion dollar industry.

A number of studies associates pets with increased health benefits for the owners. The percentage of Americans owning pets is on the rise. Pets are highly pampered with accessories such as fur coats, special playgrounds and even special bakeries and restaurants. It is no wonder that pet identification has gone one step ahead into high tech by adopting computerized identification tags.

Most of the counties and states require that pets are licensed by the authorities and collars are worn with identification numbers and other details such as rabies vaccination. Name tags are optional and may serve as back up when pets are lost. In many a cases, pets have been returned to their owners because of a name tag. They usually contain details such as owners name, address, and phone numbers. A veterinarians address may also be included in case the pet requires medical assistance. It may have optional details like a reward will be given if the pet is returned.

Name tags come in different sizes and colors such as gold, pink and blue, and information can be engraved on one or both sides. They are engraved or stamped in metals such as aluminum, brass and stainless steel. Most companies also sell other accessories such as collars with different types of fasteners. They also often have Internet websites that allow you to order your identification tag online, filling out a form that gives the company all the information they need to know.