I have this student business friend who aspires to become a successful entrepreneur. Hes a bright kid and has good ideas, but when it comes to actually starting a business, hes all over the place. He feels that he can start a thousand different businesses all at once and have all of them become successful. There is absolutely no focus in that way of thinking and quite frankly, I think an entrepreneur can spread themselves thin by trying to take on the world in one shot.

Having a ton of ideas and wanting to do many things with those ideas is perfectly fine, but there must be some order in which you tackle these concepts and when each is actually implemented. You cant fool yourself into thinking that you can equally distribute your energy between many different projects simultaneously. When you start trying to do that, youre never really focusing your creativity on one specific task to make it a masterpiece; at most, youll be creating many things that are decent. Forget about being decent, you want excellence!

Weve all been victims to this unfocused type of thinking as entrepreneurs. It can be hard to tell your brain to stop thinking and start focusing in on one task at a time. If youre like me, then hundreds of ideas will pass through your head throughout the day, but the real work begins when you develop the discipline to store away 95% of those ideas and act on the remaining 5% that directly relate to your business at hand; the ideas that are a part of the focus of your company.

When I first started my business in 2004, I was definitely unfocused in my way of thinking. I was focused enough to know that I wanted to concentrate on the college student niche, but just wasnt focused enough when it came down to providing services to them. I basically wanted to do everything at once, which always turns out to be a mess. Ahh what a mess it was!

I felt like I had this magic wand that I could wave around and create an unlimited amount of successful concepts all under one company. Well magic doesnt apply to creating a business and you just cant think that its that easy to create some many things at once. You arent Merlin the Magician. Know when to draw the line.

Nowadays, I have found it best to concentrate on one idea at a time and then just unleash your mind; let that beast run loose! If you put all of your energy into one thing, then of course youre going to get better results because your mind wont be diluted with a bunch of non-related ideas.

You need to really find out what youre best at or feel most passion about, then create your business around that. Once thats done, then its time to really refine that passion or skill into something that caters to a specific group of people that can really benefit from your business. Once youre locked in on your target, then fire away with your ammunition of ideas and blow the hell out of that niche.

Once you find your niche, just rip it wide open and put everything you have into it. If you can focus in on something unique or do something a way that hasnt been seen before, then youre already off to a great start as long as you stay focused and dont stray from that specific niche that youve created.

Think of your niche as a hole in the ground that you dug out to sit in and the more and more focused you become, the fatter and fatter your ass becomes as the time goes by. Which means that itll become increasingly harder for someone to uproot you from that niche because your ass will basically be stuck in the ground.

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