With Sarasota becoming a hot spot for real estate investments, realtors use various marketing strategies to attract new clientele. Apart from the local print and media, realtors take advantage of the Internet.

Research shows that homebuyers prefer viewing details and photos of properties online. Detailed information on the description of the property, photos, maps and neighborhood information help reach thousands of buyers.

Websites offer directory listings and MLS, or multiple listing services, providing realtors the opportunity to gain maximum exposure. Virtual home tours give realtors a chance to offer a preview of a property to prospective buyers. As more buyers begin their property search online, a web tour is often their preferred introduction to their next home and to the real estate professional wholl guide them towards closing a deal. For sellers, virtual tours help separate the serious buyers from the window shoppers. Virtual tours can be a simple series of photos and text or multimedia presentations with maps, floor plans, 360-degree panoramic images and a sound track. Many providers also offer lead capture and tour promotion services.

Property-casting is a new concept in real estate marketing. Property-casting is the filming of audio and video tours of real estate properties, for distribution over the Internet or to portable devices such as mobile phones, iPods and other multimedia devices. Full-scale audio and video tours are broadcast through different mediums. Property casting is economical and can be used in all areas of the real estate industry.

Professional marketing consultants that specialize in real estate offer a variety of marketing strategies to realtors. They are trained and experienced in project management, accounting, finance, real estate property operations, and information technology.

One of the reasons for Sarasota growing faster than many other counties in the US is the innovative approach of the real estate marketers here.