You can't change a habit unless you replace it with another one. The same is true of motivation. You can't change how someone is motivated unless you replace the undesirable motivation with a desirable one. Hence, you have to understand whether your prospect's motivation is a positive one or a destructive one.

Once inspiration is identified, you must build on that inspiration until you create an intense hunger in your prospects. This means that you get them to take responsibility for their own lives. You get them to set new goals or to review their existing goals as well as their reasons for setting them. Another way to stoke the motivational fires is to find somebody who shares your same passion.

As you prepare to tap into your audience's inspirations, ask yourself or your prospects the following questions. Once you tap into this amazing source of motivation, you can create your call to action. These questions will work for you on a personal level or they can be adapted to suit your audience. I have purposely kept these questions in the second person so you will understand what it takes to tap into your own passion and inspiration.

1. What do you love to do?

2. What would you do with your life if you could do anything?

3. What inspires you?

4. What do you want to achieve in this life?

5. If you had all the money in the world, what would you do with your life?

1. What knowledge and information do your prospects need to take action?

2. Are they more motivated by inspiration, desperation or a combination of the two?

3. What is the cost of staying the same, or what will happen if they don't change?

4. What are the benefits your prospects will receive when they make the change you are asking of them?

5. Do they feel capable and competent enough to make that change?

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?