There is a basic tenet of most self-help books and the gurus who write them.

You have to be specific in identifying what you want and need and then you must tell the world about it.

Dont dillydally, beat around the bush, or try to be subtle.

Be direct, and ask!

Imagine my delight when I saw this idea spring to life as I was waiting at a traffic signal today, at the famous Sunset Strip, in Hollywood.

There was a jubilant fellow; yes, I mean he was beaming and bouncing on his tiptoes up and down the roadway, bearing a self-made sign that read:

NEED COLD BEER!

Perhaps he already had a few at the time, adding to his festivity, but there he was, telling the world with a big grin that hes not collecting change to buy the basic staples of life, but he wants a refreshing treat.

Ill bet he tickles enough people with his honestly to keep him happily in twelve-packs, and then some.

Who knows, maybe this gent is an ex-patriot from Madison Avenue, or possibly, he is writing a book: How To Scrounge For & Get Everything You Really Want Out Of Life!

Of course, he could be crying on the inside, as the clich says.

But somehow, I doubt that.

As most people were dragging themselves to work and to miscellaneous chores, he was dancing in the streets.

Well, as they say, This ones for you, fella!